Market orientation and sales management Essay Example | Topics and Well Written Essays - 1500 words

Market orientation and sales management - Essay Example will be coupled with asking customers for opinions as they want to identify what it is that current and potential customers are looking for in goods and services. 2. Create a thrill for their services and products: picture company A has come up with a prototype of a product. Unless they monopolise the market, there is an almost absolute chance that a similar product exists in the market. So, how does company A work towards ensuring their product finds a niche in the market? They can build anticipation for this new release by communicating the unique features while coupling this with the benefits to be accrued by the potential consumer (Kumar, Weitz & Harish, 1994). More excitement can be built by differentiating their products and providing more than is expected. Returns on these investments will be realised because when the clientele is satisfied with the performance of one product, they will be excited for the next release (Jeffrey, 1992). 3. Response to the market feedback: when market oriented organisations have a blueprint of the present and future needs of what the customers want, they meet and exceed those desires. Apple, which seeks to understand what customers want and delivers, for example, when its customers ask for gadgets with sleek designs. Apple responds with beautiful devices that are attractive and sophisticated (Deshpande & Webster, 1989). Benson P. Shapiro, a professor at the Harvard Business School proposes that market oriented is not only about getting close to the customer, it is much more (Shapiro, 1998). Deshpande and Webster (1989), Narver and Slater (1994), Shapiro (1988) assert that the importance of a market oriented business culture is very crucial to scholars and managers alike. They indicate it is valuable because it focuses organisations on continuously collecting information about target-customers’ needs and their competitors’ abilities and applying this information to create continuously superior customer value. A thin line

Safeway Inc Assignment Example | Topics and Well Written Essays - 250 words

Safeway Inc - Assignment Example In addition, they were affected since their target and loyal consumers no longer possess a large pool of any discretionary income affecting the overall demand thus revenue. Politically, the external environment that Safeway Inc. operates was significantly affected. During this crisis the Fed set tough laws and regulations concerning credit and lending to help the economy pull through. These monetary policies by the government never favored investment and plough of capital to the key sectors of growth of the company such as the necessity retail products. These further weakened the company’s competitiveness since this is an environment beyond the control of the company. Financial crisis directly affects the revenue obtainable by the company. Due to the financial crisis of 2008-2009, the company had to rethink on its social responsibility to boost sells. Prior to the crisis, the company was involved in various social participation such as charity events that help improve their relationship with the customers they serve. The company had to lower its active role in social participation and societal charity. This affected their eventual competitiveness after the